Brief: Halifax

Help Britain Save

We’re looking for a way in which Halifax can make it easier for people to save. We’re also looking for a way you could advertise this, but most important are your ideas for how we can encourage the great British public to save. Telling people through advertising to save is not going to be enough – we need to help them.

 

TV Ad Script

Variation A

SCENE 1, EXT., STREET, 5:30 PM

NEIL, 28, WEARING A BLACK COAT AND TROUSERS, WALKS DOWN THE STREET ON HIS WAY BACK FROM WORK.

VOICE OVER: This is Neil. Neil is you.

NEIL BUMPS INTO HIS FRIEND, JOE, 24.

NEIL: Joe, you alright mate?

JOE: Neil! I’m not too bad, you coming pub later on?

VOICE OVER: It’s not always easy saving money.

CLOSE UP OF NEIL’S FACE. HIS BROW FURROWS.

NEIL: Not tonight, trying to save those pennies! But I’ll see you at the weekend.

JOE: No worries pal, see you at the weekend!

NEIL CARRIES ON WALKING.

WRITING APPEARS ABOVE NEIL’S HEAD THAT READS “3 pints = £12”

NEIL GETS OUT HIS PHONE.

VOICE OVER: But every time you do save, why not make it count?

SEE NEIL TRANSFER £12 FROM HIS CURRENT ACCOUNT INTO HIS SAVINGS ACCOUNT.

HALIFAX LOGO ON SCREEN.

VOICE OVER: Be Neil. Save smartly.

Variation B

SCENE 1, EXT. , STREET, 6PM

DAVE, 24, WALKS AWAY FROM THE CASH POINT SHAKING HIS HEAD.

VOICE OVER: This is Dave. Dave is you.

DAVE STARTS WALKING DOWN THE STREET.

VOICE OVER: It’s hard saving money.

DAVE TAKES HIS PHONE OUT OF HIS POCKET.

HE HAS A TEXT FROM ‘HANNAH <3’. IT READS, ‘SO WHEN YOU TAKING ME OUT FOR A MEAL?’

VOICE OVER: Especially when you don’t want to let it get in your way.

DAVE FURROWS HIS BROW, AND THEN TEXTS BACK. IT READS ‘I’M NOT. I’M COOKING FOR YOU…’

HANNAH TEXTS STRAIGHT BACK, “EVEN BETTER”

VOICE OVER: But you can be Dave. You can be smart.

WRITING APPEARS ABOVE DAVE’S HEAD. IT READS ‘DIFFERENCE BETWEEN EATING OUT AND EATING IN = £15.

DAVE TRANSFERS £15 FROM HIS CURRENT ACCOUNT INTO HIS SAVINGS ACCOUNT ON HIS HALIFAX APP.

DAVE STOPS WALKING.

VOICE OVER: Even if being smart might mean thinking outside the box…

DAVE GOOGLES ‘CHEAP AND EASY RECIPES THAT DON’T LOOK CHEAP AND EASY’.

HALIFAX LOGO ON SCREEN.

VOICE OVER: Be Dave. Save smartly.