Music is on the menu.

Sound can be much more than noise – it can make you think differently, act a certain way… and now, even make your tastebuds flourish. Brands have realised they can’t ignore the impact sound has and what it can do to their consumer, so have started to focus on utilising sound to build their image and […]

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Can I?

“Never use the word can.” That’s what we’re told consistently at the agency I work at. It’s a weak word… a word with with no conviction. Instead use ‘will’. I will, we will, you will. Belief sells, lacklustre doesn’t. At first, I agreed. Because, of course I knew, weak copy won’t have any effect. ‘Can’ […]

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