EDF ENERGY

Problems with ad

  • Text is banal and unmemorable
  • Figure is motionless and it’s wide-eyed staring is off putting and unwelcoming

 

edf

THE REWRITE

TEXT INSTEAD WOULD BE…

IT ALL STARTS WITH A QUOTE…

VISIT edfenergy.com

(FIGURE IS SMILING WITH HIS HAND HELD OUT)

  • More welcoming
  • Figure is active and therefore the ad’s message is more memorable